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Free Rides That Build Goodwill

Create a VIP experience by offering branded free rides to event attendees, customers, or prospects. These activations deliver face-to-face engagement and lasting brand impressions.
Launch Your Campaign
Branded Chauffeur campaigns transform rides into immersive brand experiences. Guests enjoy complimentary rides in fully wrapped vehicles, often during events or conferences. With branded interiors, professional drivers, and even brand ambassadors on-site, every ride becomes a high-touch interaction that builds goodwill and positions your brand as thoughtful and service-oriented.
Why It Works

The Value of Offering Free Rides

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Positive Brand Association
Riders directly connect your brand with generosity and convenience.
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Premium Experience
Professional drivers, branded vehicles, and optional in-vehicle touches (snacks, drinks, scent) elevate the rider journey.
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Targeted Engagement
Perfect for reaching senior-level decision makers, event attendees, or VIP audiences.
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Memorable Moments
Riders are likely to share the experience socially and conversationally.
Free Rides in Action

KFC Free Rides at Montreal F1

KFC partnered with Wrapped Media to cut through the noise during the Montreal F1 Grand Prix, one of the city’s busiest weekends. With tens of thousands of attendees flooding the streets, KFC wanted a guerrilla-style activation that would deliver both visibility and goodwill.

Execution Highlights:
  • Guerrilla Approach: Branded free rides offered spontaneously to fans attending F1 festivities.
  • Branded Vehicles: Eye-catching wraps brought KFC branding into the heart of downtown Montreal.
  • On-Site Experience: Riders enjoyed complimentary rides, with many surprised and delighted by the unexpected hospitality.
  • Targeting: Focused on high-traffic areas around the F1 festivities, nightlife districts, and fan gathering spots.
Download the Full Case Study
FAQ

YOU HAVE QUESTIONS, WE HAVE ANSWERS

How do Branded Free Rides work?

We deploy fully wrapped vehicles and professional drivers to provide complimentary rides for your target audience. Riders get a VIP experience, while your brand gains visibility on the streets and inside the vehicle.
Who provides the drivers and vehicles?

Wrapped Media partners with top-rated rideshare drivers in each market. We ensure vehicles are newer, well-maintained, and driven by professionals with clean records.
Can we customize the rider experience?

Yes. In addition to branded wraps, you can add interior branding, in-vehicle media (static cards, tablets, scent, audio), and even provide snacks or drinks for riders.
What types of events are best suited for Free Rides?

This format works best for conferences, tradeshows, festivals, cultural events, and other gatherings where audiences need transportation and where a VIP experience adds value.
How do you measure success?

We track campaign impressions based on vehicle hours in market and can layer on digital attribution studies to measure lifts in web traffic, app installs, or store visits. Rider feedback and engagement anecdotes can also be collected.
What lead time is required to plan a Free Rides activation?

We recommend confirmation at least 6-8 weeks prior to the event. This allows time for creative approvals, production, vehicle wraps, and coordinating drivers and brand ambassadors.