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WRAPPED WALMART-1 (4)

All Eyes on Your Brand

Flood high-traffic events with a coordinated fleet of wrapped vehicles. From concerts to conferences, SWARMs create a brand takeover effect that’s impossible to ignore.
Launch Your SWARM Campaign
A SWARM is a coordinated activation where multiple branded vehicles converge around a specific event or location. Instead of relying on chance exposure, SWARMs place your brand directly in front of thousands of attendees at the exact moment when attention is highest. Whether circling an arena before a game, lining routes near a festival, or surrounding a convention center, SWARMs amplify visibility and create a memorable presence.
How it Works

How We Execute SWARMs

1
Event Selection
We collaborate with your team to choose the right events, ensuring alignment with your goals and target demographics.
2
Strategic Mapping
Our team identifies the highest-traffic routes around venues like stadiums, convention centers, and entertainment districts.
3
Peak Timing
Vehicles are deployed during the most critical windows — arrivals, intermissions, or departures — when audience attention is at its peak.
4
Scalable Impact
Choose the right fleet size (3, 5, 7+ vehicles) to match the size and significance of the event.
5
Buzz Factor
Seeing multiple branded vehicles together creates a takeover effect that sparks conversations, photos, and recall.
6
Reporting & Insights

Post-activation, we provide data and insights on visibility, impressions, and overall impact.


 
Case Examples

SWARM Campaigns In Action

Walmart's Back-to-School SWARM Campaign

Overview
Walmart partnered with Wrapped Media to connect with students during the busy back-to-school season. The goal was to reach young audiences in authentic, high-energy environments where they were most engaged. To do this, we deployed a fleet of branded vehicles to SWARM major concerts and festivals across key markets.

Execution

  • Targeting: Focused on music and cultural events with strong student attendance.
  • SWARM Activations:
    • Osheaga Music Festival
    • Tyler Childers Concert
    • Olivia Rodrigo Concert
    • Canadian National Exhibition (CNE)

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Mountain Joe at the Calgary Stampede

Overview
Mountain Joe partnered with Wrapped Media to build awareness during one of Canada’s largest cultural events — the Calgary Stampede. With thousands of attendees flooding downtown Calgary each day, the Stampede provided the perfect backdrop for a high-energy brand activation.

Execution

  • Targeting: Focused on Stampede crowds, including both locals and tourists, during peak attendance days.
  • SWARM Activations:
    • Branded vehicles strategically circulated around the Stampede grounds and entertainment districts.
    • Vehicles were deployed during high-traffic windows (afternoon arrivals and evening departures).

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Where They Happen

Where SWARMs Shine

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Concerts & Festivals
Stadium tours, multi-day music festivals, and cultural gatherings where fans are primed to engage.
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Sporting Events
NFL, NHL, NBA, WHL, college football, FIFA, and more — massive crowds with high excitement.
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Conferences & Conventions
Target influential, professional audiences at trade shows, conferences, expos, and medical meetings.
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Cultural Celebrations

Pride, Caribana, Stampede, and other community-driven events with broad visibility.
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Seasonal Activations
Holiday markets, block parties, outdoor fairs, and summer gatherings where people are out in force.
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Downtown Districts

Entertainment zones, nightlife corridors, and city centers during peak evenings and weekends.


 

DOWNLOAD THE SWARM CATALOG

Want to see where your brand could make the biggest impact? Our SWARM catalog highlights upcoming concerts, festivals, sporting events, and conferences across Canada and the USA — perfect opportunities to put your brand in the spotlight.
REQUEST THE CATALOG
FAQ

YOU HAVE QUESTIONS, WE HAVE ANSWERS

How long does a SWARM last?

Our SWARM events run anywhere from one hour to multiple days! We can build custom SWARM durations to meet your desired impact. 
How do I know my SWARM happened?

Wrapped provides sophisticated heatmap reporting that allows you to see exactly where the vehicles drove and how long they were there!
What events work best for a SWARM?

Generally speaking, large events work best (because more people will see your ad!). That being said, we always recommend aligning the event with your target consumer. 
Are the vehicles moving or parked?

The short answer... both! In practice, vehicles convoy around a predetermined route, as well as park along that route if they see fit. 
Is there a limit on the number of vehicles we can bring to a SWARM?

We suggest capping the number of vehicles to around 20! 
Can we have brand ambassadors present?

For sure! We just need to confirm local bylaws/permits if you would like to offer product sampling.