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TURN GIG VEHICLES INTO MOVING BILLBOARDS

Transform everyday rideshare and delivery vehicles into rolling billboards. With drivers on the road for 6+ hours a day, your brand gains unmatched visibility across busy city streets and neighborhoods.
Launch Your Campaign
Branded gig vehicles are part of our core offering. We partner with rideshare and delivery drivers to wrap their cars with your creative, turning their daily routes into powerful, high-frequency advertising. Unlike static billboards, wrapped vehicles move with the flow of the city, ensuring your message reaches diverse neighborhoods and audiences throughout the day.
Wrap Styles

FOUR UNIQUE STYLES TO MATCH YOUR CREATIVE VISION

STYLE 1

PARTIAL WRAP

Our Partial Wrap is very popular for short-term and/or budget-sensitive campaigns. These ads cover both sides of the vehicle, spanning from the front quarter panel to the rear quarter panel, and from the door handles to the running boards. 

Total Ad Coverage: 25%
Wrapped partial wrap style
STYLE 2

ADVANCED PARTIAL WRAP

Our Advanced Partial Wrap is a step up from the Partial Wrap. These ads cover the entire passenger and driver-side doors. They also include perforated vinyl that can cover up to half of the rear passenger and driver-side doors. 

Total Ad Coverage: 35%
Wrapped advanced partial wrap style
STYLE 3

HALF WRAP

Our Half Wrap increases ad size to completely cover the vehicle doors and rear. This style offers increased creative freedom and takes over half the vehicle with your branding.  

Total Ad Coverage: 50%
Wrapped half wrap style
STYLE 4

FULL WRAP

Our Full Wrap is pretty self-explanatory… the entire vehicle is covered in an advertisement. This style offers maximum creative freedom and guarantees your entire feet of advertisements will look the exact same. 

Total Ad Coverage: 100%
Wrapped full wrap style

COOL PRODUCT... WHAT'S IT COST?

Curious to learn more about what a potential campaign would cost? Reach out to our team and we'll send over our rate card!
REQUEST PRICING
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Our Drivers

WHAT MAKES WRAPPED DRIVERS SO SPECIAL?

Wrapped Drivers are the backbone of amazing advertising campaigns. Your campaign will be deployed on the vehicles of vetted gig economy drivers. 

500 Weekly Kilometers

Wrapped Drivers drive a minimum of 500 kilometers per week, with some of our top drivers driving nearly 2,000 kilometers per week!
6.6 Hours Per Day

On average, Wrapped Drivers spend 6.6 hours on the road every single day (based on Wrapped Driver averages). 
Brand Ambassadors

Every single driver is briefed on your brand and product, ensuring they will be able to accurately answer any questions about the campaign.
Memorability

WHY VEHICLE WRAPS?

According to a 2019 OOH advertising study by Nielsen, wrapped vehicles have the highest percentage of people who remembered seeing an ad in the past 30 days. 

64%: WRAPPED VEHICLE

SEE THE REPORT
Theo Von branded vehicle driving through Edmonton
Targeted Demographics

RIDESHARE CUSTOMERS

Rideshare riders are younger, affluent, and tech-savvy:

  • 79% of rideshare riders are between 18-49.
  • $131,000 Average HHI.
  • Tech-forward audience - 72% of passengers cut their cable in favor of streaming services.
Uber driver driving
Targeted Demographics

FOOD DELIVERY CUSTOMERS

Food delivery customers are typically younger and have disposable income:

  • 63% of those 18 to 29 years old and 51% for those 30 to 44 years old have ordered food delivery in the last 90 days.


Happy food delivery customer with order in hand
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The Power of Digital + Out-of-Home

Connecting Streets to Screens

Branded vehicles don’t just deliver impressions on the road — they can power measurable digital results too. By layering on our Digital Activations, you can connect real-world exposure to online action:

MAID Passback

Capture mobile advertising IDs from people near your vehicles and use them for retargeting.
Attribution Studies

Prove ROI with Web Lift, Footfall, or App Install studies that show the lift in behavior from those who saw your campaign.
Digital Retargeting

Re-engage exposed audiences with online ads to keep your brand top-of-mind.
FAQ

YOU HAVE QUESTIONS, WE HAVE ANSWERS

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What are the wraps made out of?

We use ultra-removable, high-quality adhesive vinyl for all advertisements. 
Who installs the advertisements?

Wrapped has a network of professional installers and shops across Canada that install the advertisements according to Wrapped’s installation guidelines.
What wrap style do you recommend?

It depends! Some of the biggest factors that go into a wrap-style recommendation are budget, target impact, and campaign duration. To find out what style is best for your brand, set up a call with our team. 
How do you keep the wraps clean?

We provide drivers with car wash stipends to ensure the ad is kept clean over the duration of the campaign. Keep in mind that these are personal vehicles, so our drivers take pride in keeping them clean. 
What happens if an ad is damaged?

If an ad is damaged during the campaign, Wrapped will cover the costs of fixing the ad and getting that vehicle back on the road! 
How do I know what the ads look like once installed?

Wrapped provides you with an installation report that showcases panoramic photos of all the installed advertisements.