Calgary, AB
Vehicle Wrap Advertising in Calgary
Market Insights & Opportunities
Calgary is a vibrant and growing city with over 1.6 million residents, making it Canada’s fourth largest urban center. It’s also one of the country’s strongest event markets, anchored by world-renowned festivals, major sporting events, and a thriving downtown core.
As a hub for both commuters and event-goers, Calgary offers brands the opportunity to generate consistent visibility through vehicle wrap advertising and targeted SWARM activations. With Uber, Lyft, DoorDash, and other gig platforms operating in the market, branded rideshare and delivery vehicles offer high-frequency exposure to diverse audiences.
As a hub for both commuters and event-goers, Calgary offers brands the opportunity to generate consistent visibility through vehicle wrap advertising and targeted SWARM activations. With Uber, Lyft, DoorDash, and other gig platforms operating in the market, branded rideshare and delivery vehicles offer high-frequency exposure to diverse audiences.
SWARM Calgary
Top Venues & Districts for SWARM Events
- Scotiabank Saddledome (Calgary Flames, concerts, large events)
- McMahon Stadium (Calgary Stampeders football, university sports, major concerts)
- BMO Centre & Stampede Grounds (conventions, exhibitions, Calgary Stampede)
- Big Four Roadhouse (concerts and festivals)
- Stephen Avenue & Downtown Core (dense foot traffic and nightlife)
- 17th Avenue SW (Red Mile) (Calgary Flames playoff hub, nightlife, dining)
SWARM Calgary
Recurring Events & Opportunities
- Calgary Stampede – one of the world’s largest festivals, drawing over 1M+ attendees each July.
- Country Thunder – major country music festival.
- Calgary Folk Music Festival – attracts thousands each summer.
- Calgary Expo – pop culture convention with 90,000+ attendees.
- Sporting seasons – Calgary Flames (NHL), Calgary Stampeders (CFL), Calgary Wranglers (AHL).
- Concerts & cultural events – Saddledome and Stampede Grounds regularly host major touring acts.
Wrapped in Calgary
Why Wrapped Media Works in Calgary
1
High commuter culture
Car remains the #1 transportation mode, creating strong visibility for vehicle-based campaigns.
2
Event-driven city
The Calgary Stampede alone provides unmatched scale, supported by year-round festivals.
3
Strong gig driver base
Thousands of rideshare and delivery drivers keep branded vehicles highly visible.
4
Compact downtown core
Perfect for SWARM activations targeting dense crowds during events.
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