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Edmonton, AB

Vehicle Wrap Advertising in Edmonton

Market Insights & Opportunities

Edmonton is Alberta’s capital city and home to over 1.1 million residents (with nearly 1.5 million in the metro area). Known as Canada’s “Festival City,” Edmonton hosts more than 50 major festivals each year and attracts millions of visitors.

The city also has one of the youngest populations in Canada, a strong student presence with multiple universities, and loyal sports fans. With Uber, Lyft, and food delivery platforms widely used, branded gig vehicles offer unmatched daily visibility and the opportunity to integrate directly into Edmonton’s event culture.
SWARM Edmonton

Top Venues & Districts for SWARM Events

  • Rogers Place (Edmonton Oilers, Edmonton Oil Kings, major concerts)
  • Commonwealth Stadium (Edmonton Elks, large-scale concerts & events)
  • Edmonton EXPO Centre (conventions, trade shows, exhibitions)
  • Whyte Avenue / Old Strathcona (student hub, nightlife, festivals)
  • Downtown Ice District (entertainment, sports, dining, and bars)
  • West Edmonton Mall (largest mall in North America, major foot traffic & events)
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SWARM Edmonton

Recurring Events & Opportunities

  • K-Days – annual fair drawing 700,000+ attendees.
  • Edmonton Folk Music Festival – one of North America’s premier folk festivals.
  • Heritage Festival – cultural event celebrating 100+ communities, attracts over 300,000 people.
  • Winter festivals – Silver Skate Festival, Ice on Whyte.
  • Sporting seasons – Edmonton Oilers (NHL), Edmonton Elks (CFL), Edmonton Oil Kings (WHL).
  • Concerts & live shows – year-round tours and exhibitions at Rogers Place and EXPO Centre.
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Wrapped in Edmonton

Why Wrapped Media Works in Edmonton

1
Festival city advantage
Dozens of opportunities to SWARM major festivals year-round.
2
Sports loyalty

Oilers and Elks games attract tens of thousands per game.


 
3
Gig driver base
Strong presence of Uber, Lyft, and delivery couriers ensures constant impressions.
4
Youth & diversity

University students and diverse communities make Edmonton an ideal city for both targeted and broad campaigns.


 
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