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TORONTO, ON

VEHICLE WRAP ADVERTISING IN TORONTO

MARKET INSIGHTS & OPPORTUNITIES

Toronto is Canada’s largest city and the country’s business and cultural hub. With a population of over 2.8 million residents (and more than 6.7 million in the GTA), it’s one of the most concentrated and diverse markets in North America.

The average Toronto driver spends nearly 65 minutes commuting daily, which means branded rideshare and delivery vehicles are constantly on the road, delivering impressions. Add in Toronto’s bustling nightlife, heavy tourism, and event calendar, and you’ve got a city where mobile out-of-home advertising thrives.
SWARM Toronto

Top Venues & Districts for SWARM Events

When it comes to generating maximum visibility, Toronto offers unmatched opportunities. SWARM events can be executed at:

  • Scotiabank Arena (Toronto Maple Leafs, Toronto Raptors, major concerts)
  • Rogers Centre (Toronto Blue Jays, touring events)
  • Budweiser Stage (summer concerts and festivals)
  • BMO Field (Toronto FC, Toronto Argonauts, Canada Soccer matches)
  • Exhibition Place & CNE Grounds (Canadian National Exhibition, fairs, cultural festivals)
  • Downtown Entertainment District (King West, Queen West, Union Station, Harbourfront)
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SWARM Toronto

Recurring Events & Opportunities

Toronto’s calendar is filled year-round with events that are perfect for SWARM campaigns, including:

  • Toronto International Film Festival (TIFF) – one of the world’s most high-profile festivals.
  • Canadian National Exhibition (CNE) – draws 1.5M+ visitors each year.
  • Pride Toronto – one of the largest Pride celebrations in North America.
  • Caribana (Toronto Caribbean Carnival) – attracts hundreds of thousands each summer.
  • Major sports seasons – Leafs, Raptors, Blue Jays, Toronto FC, Argos.
  • Concert tours & festivals – Osheaga aftershows, Bud Stage summer concerts, NXNE, Rolling Loud.
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Wrapped in Toronto

Why Wrapped Media Works in Toronto

1
Gig Driver Density
Thousands of Uber, Lyft, DoorDash, and Instacart drivers operate daily in the GTA.
2
High-visibility traffic corridors

Gardiner Expressway, Don Valley Parkway, and Highway 401 (the busiest highway in North America).


 
3
Cultural diversity
Toronto is home to over 200 ethnic communities, making it ideal for campaigns targeting multicultural audiences.
4
Event saturation

From sports to concerts to festivals, there’s always something to SWARM.


 
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