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BET99 TAKES OVER THE CALGARY STAMPEDE

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CHALLENGE

Bet99 was looking to build brand awareness in new Canadian markets among the 18-34-year-old male demographic. 

SOLUTION

Wrapped deployed a small fleet of vehicles outfitted in Bet99 branding. These vehicles then spent multiple days SWARMing the Calgary Stampede. Drivers targeted key areas of the Stampede, such as central entrances & exits, concert venues, tents, and popular entertainment districts. 

64+ HOURS OF SWARM
9,615 KILOMETERS DRIVEN
150,250 IMPRESSIONS
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STAMPEDE TAKEOVER!

See the Bet99 vehicles in action in this highlight reel from the Calgary Stampede. 

VEHICLES IN ACTION

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THE STORY BEHIND THE NUMBERS

QUALITATIVE FEEDBACK

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NatashaWrapped Driver

“Overall I think it went pretty good. Even after the SWARM, people were looking at the vehicle.“

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DeborahWrapped Driver

"It went really good. I can always see a lot of people looking, they sometimes even come towards the car to get a better look."

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GraemeWrapped Driver

“People were looking, I think especially during the SWARM, and especially when we were all together. I could see people mouthing the brand name as they read the ad.” 

EXAMPLE CAMPAIGN SWARM ROUTE

Bet99 Heatmap