CHALLENGE

Bota Bota, a luxury spa in Montreal, wanted to create a unique and memorable brand experience that would stand out in a bustling city environment. The goal was to reach potential customers in a way that embodied the tranquility and luxury of their spa services, while also effectively promoting their brand to a wide audience. Traditional advertising methods were not sufficient to capture the immersive, relaxing experience that Bota Bota offers.

SOLUTION

Wrapped Media partnered with Bota Bota to turn premium electric rideshare vehicles into mobile mini spa experiences. The interiors of these vehicles were transformed with soothing scents, calming music, and plush amenities, offering passengers a taste of Bota Bota’s luxury services. This innovative approach allowed Bota Bota to bring their spa experience directly to potential customers, creating a unique and immersive brand interaction that left a lasting impression on riders throughout Montreal.