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BUILDING AWARENESS FOR THE CITY'S NEW GREEN BIN PROGRAM
CHALLENGE
The City of Regina was looking for alternative, targeted advertising channels to promote their new green bin service to residents.
SOLUTION
The Wrapped Media team deployed a fleet of branded food delivery vehicles on behalf of the City of Regina in Regina, Saskatchewan. Vehicles were deployed for 4-months. These drivers dominated the streets of Regina, while also handing out promotional coupons made of recycled paper with their food and grocery delivery orders. These coupons encouraged residents to "scrape the plate" and compost their food waste.
CAMPAIGN METRICS
CAMPAIGN RECALL RATE
Wrapped partnered with Insightrix to execute an aided recall study, asking local residents if they remembered seeing one of our wrapped vehicles in the past 4-months. The results, a staggering 26% of residents remembered seeing a wrapped vehicle in the 4 months while the campaign was active!
26%
RECALL RATE
VEHICLES IN ACTION
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QUALITATIVE FEEDBACK
"Being part of the City of Regina's composting campaign was a rewarding experience. Seeing the positive response from residents as we drove around promoting the green bin program reinforced the importance of sustainable living in our community."
"Driving around Regina with the composting campaign on my vehicle was a conversation starter. It was great to see people's interest in the program grow as they learned more about how composting can reduce waste and benefit the environment."
"Promoting the City of Regina's green bin program was a win-win. Not only did we raise awareness about composting, but the coupons we handed out incentivized residents to participate. It's awesome to be part of a campaign that encourages sustainable practices in our city."
