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Case Study Section - Headline Images 6

FOODLAND SWARMS DORCHESTER PROMOTING A GRAND RE-OPENING

Foodland

 

  • CHALLENGE
  • SOLUTION

CHALLENGE

Foodland was struggling to find high-quality out-of-home inventory in the small market of Dorchester, ON. 

SOLUTION

Wrapped Media deployed three gig vehicles wrapped in Foodland advertisements across Dorchester. These drivers executed daily food deliveries to neighborhoods across the city, spent time on the highway in and out of the city, parked at local community centers, as well as SWARMED the entire town for two hours. Drivers also distributed coupons during their food deliveries.

2.3 SWARM HOURS
3,086 KILOMETERS DRIVEN
40,118 IMPRESSIONS

VEHICLES IN ACTION

Foodland branded vehicle wrap ads
Foodland branded vehicle wrap ads
Foodland branded vehicle wrap ads
Foodland branded vehicle wrap ads
Foodland branded vehicle wrap ads
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THE STORY BEHIND THE NUMBERS

QUALITATIVE FEEDBACK

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Abdul A.Wrapped Driver

"The campaign went smoothly and many people have seen my car. I kept getting comments like, "I didn't know Dorchester had a Foodland."

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Steve S.Wrapped Driver

"The campaign was successful in meeting the key performance indicators, I think. Overall, it was a great experience."

Wrapped_Logo_W
Sam A.Wrapped Driver

"The advertisement has received a substantial number of reviews and impressions."

DORCHESTER HEATMAP

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