
FOODLAND SWARMS DORCHESTER PROMOTING A GRAND RE-OPENING
- CHALLENGE
- SOLUTION
CHALLENGE
Foodland was struggling to find high-quality out-of-home inventory in the small market of Dorchester, ON.
SOLUTION
Wrapped Media deployed three gig vehicles wrapped in Foodland advertisements across Dorchester. These drivers executed daily food deliveries to neighborhoods across the city, spent time on the highway in and out of the city, parked at local community centers, as well as SWARMED the entire town for two hours. Drivers also distributed coupons during their food deliveries.
VEHICLES IN ACTION
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QUALITATIVE FEEDBACK

"The campaign went smoothly and many people have seen my car. I kept getting comments like, "I didn't know Dorchester had a Foodland."

"The campaign was successful in meeting the key performance indicators, I think. Overall, it was a great experience."

"The advertisement has received a substantial number of reviews and impressions."
DORCHESTER HEATMAP

