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THE GREAT OUTDOORS COMEDY FESTIVAL

CAPTIVATING COMEDY FANS ACROSS WESTERN CANADA

CHALLENGE

The Great Outdoors Comedy Festival was looking for unique, high-impact alternatives to transit advertising to promote their shows in Edmonton, Calgary, and Vancouver.

SOLUTION

The Wrapped Media team deployed a fleet of branded vehicles on behalf of the Great Outdoors Comedy Festival in Calgary, Edmonton, and Vancouver. Vehicles were deployed 8-weeks prior to the first show date in all three markets. Furthermore, SWARM events took place at the Edmonton Street Performers Festival, the Calgary Stampede, and a Drake concert, to make an impact in each market. 

45,850 KILOMETERS DRIVEN
2.2M IMPRESSIONS
160% TO CAMPAIGN GOAL

VEHICLES IN ACTION

derive-export (39)
VANCOUVER HEATMAP EXAMPLE
THE STORY BEHIND THE NUMBERS

QUALITATIVE FEEDBACK

Anne B.Wrapped Driver

"Lots of people are asking when the event is. They are expressing excitement over the headliners coming to Edmonton. I keep getting comments like: 'No way, Bill Burr is coming to town?'”  

Abdul L.Wrapped Driver
“I received a lot of comments about the tickets, mostly people were asking where they could buy them, and if I was selling them.”
Hanbo Y.Wrapped Driver

"I had a lot of people asking me about the advertisement when I was doing deliveries and when I was around busy shopping mall areas."

Cozette M.Wrapped Driver

"I’ve been getting lots of feedback, people are quick to tell me which headliner is their favourite and they’re always asking for more info about the event."

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