Our Work | Safeway Cochrane Takeover

CHALLENGE

Safeway was looking for quality out-of-home inventory in Cochrane, AB to promote its recent store renovations.

SOLUTION

Wrapped Media deployed four food delivery vehicles wrapped in Safeway advertisements across Cochrane, AB. These drivers executed daily food deliveries to neighborhoods across the city, spent time on the highway in and out of the city, parked at local community centers & churches, as well as SWARMED the Hockey in the Rockies tournament. Drivers also distributed coupons during their food deliveries.

THE STORY BEHIND THE NUMBERS

QUALITATIVE FEEDBACK

Sam S.Wrapped Driver

"I constantly see people looking at the advertisement. More often than not it's at red lights and in parking lots. Sometimes people even ask me about the ad!"

Steve S.Wrapped Driver

"Folks from my church were asking me about the advertisements and the grand reopening. They thought it was a unique form of advertising."

Alexa A.Wrapped Driver

"At first, I was confused as to why everyone was looking at my car, and then I remembered the ad! I was amazed by how many people were looking at it."

Leslie P.Cochrane Resident

"I saw the white van, I didn't know Safeway was under renovation, I'm not a regular customer of theirs but I went to check it out and see what changes they made."

Stacey R.Cochrane Resident

"Very sleek clean design!! Made me shop at Safeway for dinner that night and now all I shop is Safeway."

Serena K.Cochrane Resident

"I remembered I needed a couple of groceries and stopped at Safeway as it reminded me their renovations were done."

LIKE WHAT YOU SEE? LET'S TALK.

SAFEWAY BLANKETS COCHRANE PROMOTING A GRAND RE-OPENING

CHALLENGE

SOLUTION

VEHICLES IN ACTION

QUALITATIVE FEEDBACK

COCHRANE HEATMAP

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