CHALLENGE

Sobeys was looking for an out-of-home advertising that checked the following boxes:

• Availability in the small market of New Glasgow, NS
• High-impact, street-level, and impossible to miss.

SOLUTION

The Wrapped Media team executed a strategic deployment of 3 branded food delivery and grocery delivery vehicles on behalf of Sobeys to promote the Grand Reopening of Sobeys Aberdeen Mall.

Our vehicles commanded the attention of residents, driving a total of 8,282 kilometers during the 4-weeks the campaign was in market. 

Finally, our branded vehicles SWARMed two local events during the campaign period to further awareness and community engagement.