
SUPER ASIA FOODS TARGETS SOUTH ASIAN CONSUMERS ACROSS CANADA
- CHALLENGE
- SOLUTION
CHALLENGE
Super Asia Foods was looking for a targeted OOH solution that not only built brand awareness but also created a high impact among South Asia consumers.
SOLUTION
Wrapped Media deployed a fleet of gig economy driver vehicles across NE Calgary and Brampton. These vehicles executed daily gig work and also SWARMed key events, such as Eid and the Bollywood Monster Mashup.
8.3
SWARM HOURS
15,133
KILOMETERS DRIVEN
1,134,975
IMPRESSIONS
VEHICLES IN ACTION

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THE STORY BEHIND THE NUMBERS
QUALITATIVE FEEDBACK

Julie C. Wrapped Driver
"A lot of people are starting to watch, people come up and question what the company is and I explain it."

Pascale A.Wrapped Driver
"Numerous people have commented: "Wow," and on Eid a family commented Happy Eid Mubarak."

Jasdeep S.Wrapped Driver
"People look a lot. They come up to me and start asking why I have the advertisement on my vehicle and they ask about the store."
CALGARY HEATMAP
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