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Captive Audiences, Lasting Impact

Turn every rideshare trip into a branded touchpoint. With riders averaging 15 minutes per trip, in-vehicle experiences create unique opportunities for engagement and recall.
Launch Your Campaign
In-vehicle experiences bring your brand message inside the rideshare journey. Through static display cards or interactive tablets mounted to headrests, you can capture a rider’s attention in a distraction-free environment. Each trip delivers one-to-one engagement that builds familiarity, trust, and intent.
Products

Formats Available

Static Cards

11”x8.5” PVC cards hung from the front seat, facing riders in the back. A cost-effective way to deliver bold, clear messages.

Interactive Tablets

Headrest-mounted tablets that allow riders to browse branded content, watch videos, or explore offers.

Scent Experiences

Diffuse a subtle fragrance that connects your brand to memory and emotion. Perfect for products with a signature smell, like food, beverages, or lifestyle goods.

Audio Experiences

Leverage the vehicle’s sound system to play branded audio content or curated playlists, creating a subtle but memorable layer of engagement throughout the ride.

Postcard Distribution

Our standard 4”x6” double-sided postcards are distributed through rideshare trips and delivery orders. A proven way to deliver offers, drive awareness, and connect with riders and consumers at home.

Why It Works

Why In-Vehicle Engagement Matters

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Captive Audience
Riders spend ~15 minutes per trip with your brand directly in front of them.
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High Recall
Repeated exposure during a focused moment drives stronger message retention.
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Flexible Messaging
Perfect for promotions, giveaways, QR codes, product launches, or storytelling.
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Premium Experience
Branded content enhances the rider journey and leaves a lasting impression.
Multi-Sensory Campaigns In Action

Wendy’s Cinnabon Pull-Apart

Wrapped Media partnered with Wendy’s to launch their Cinnabon Pull-Apart product in a way that delighted riders and turned everyday trips into memorable brand experiences. By blending exterior branding, immersive interiors, and a sensory connection, we brought the indulgent aroma of Cinnabon directly to consumers.

Execution Highlights:
  • Branded Vehicle Wraps — Fully wrapped vehicles showcased bold creative, driving awareness on city streets.
  • In-Vehicle Branding — Static cards and digital displays reinforced the product story and offered a direct call-to-action.
  • Scent Marketing — Vehicles were infused with the unmistakable aroma of warm cinnamon rolls, linking the sensory experience of the ride to the product itself.
Launch Your Immersive Campaign
FAQ

YOU HAVE QUESTIONS, WE HAVE ANSWERS

How does in-vehicle advertising work?

Our in-vehicle advertising solution involves placing ads inside Uber vehicles, facing the rear passengers. This allows your brand message to be prominently displayed to a captive audience throughout their ride.
How do you ensure the ads are visible inside the vehicle?

Our ads are strategically positioned within the interior of the vehicle, mounted to the rear of the front seat, ensuring optimal visibility to rear passengers. We carefully design the placement to avoid obstruction and create an impactful viewing experience.
What kind of print materials can be distributed?

We accommodate a range of print materials including flyers, brochures, coupons, and promotional materials. These items are distributed directly by our drivers to potential customers.
How do you ensure the print materials are distributed effectively?

Our drivers are equipped with the materials and instructions necessary to ensure consistent and engaging distribution. We monitor and optimize the process to maximize the impact of each interaction.
Is the perforated film on the rear windshield safe for driving?

Yes, the perforated film used for rear windshield ads is specially designed to be safe for driving. It maintains visibility from the inside, allowing drivers to see through while displaying your message to those behind the vehicle.
What happens if the rear windshield ad gets damaged?

Our perforated film is durable and designed to withstand normal driving conditions. However, if any damage occurs, our team will assist in promptly replacing the ad to ensure your brand's visibility remains intact.