Our Work | ATB

PROJECT

Calgary Stampede deployment of branded rideshare vehicles providing free rides to Stampede-goers during the Calgary Stampede.

WHAT WE DID

Vehicle Wrap Advertising, In-Vehicle Experience, Experiential, Free-Rides

CAMPAIGN SPECS

Number of Vehicles: 16

Number of Markets: 1

TIMELINE

Launch: 7/5/24

End: 7/19/24

ATB

FOSTERING COMMUNITY AND SUPPORTING ALBERTANS DURING THE CALGARY STAMPEDE

CHALLENGE

ATB Financial aimed to create a memorable and engaging experience for visitors at the Calgary Stampede while boosting their brand visibility. They needed a strategy that would not only connect with a large audience but also offer real value to the event’s attendees.

SOLUTION

During the Calgary Stampede, we partnered with ATB Financial to deliver a unique campaign that offered free rides to attendees leaving the event. We deployed 16 branded rideshare vehicles, each featuring customized interior branding and a surprise-and-delight element, where passengers received ice-cold water and snacks. These elements created a personalized and refreshing experience that left a lasting impression on riders. The vehicles not only provided convenience to Stampede-goers but also served as mobile billboards, generating significant brand exposure as they traveled through the city.

VEHICLES IN ACTION

THE STORY BEHIND THE NUMBERS

DRIVER FEEDBACK

Priya S.WRAPPED CAMPAIGN DRIVER

“Driving during the Stampede was a blast! Seeing the smiles on people’s faces when they realized their ride was free made my day. It was more than just driving—it felt like we were part of the Stampede excitement.”

Carlos M.WRAPPED CAMPAIGN DRIVER

“This was one of the best experiences I’ve had as a driver. The branded vehicles really stood out, and everyone was curious about what we were doing. Being able to hand out water and snacks was a great way to connect with people.”

Hannah L.WRAPPED CAMPAIGN DRIVER

“I loved being a part of this campaign. People were genuinely thankful for the free rides, and it felt good knowing we were helping out during such a busy event.”

Raj P.WRAPPED CAMPAIGN DRIVER

“The vibe around the Stampede was so fun, and it was great to be part of something that brought joy to so many people. The ATB branding really turned heads!”

Emily R.WRAPPED CAMPAIGN DRIVER

“It was a unique experience driving a branded vehicle through the Stampede. The feedback from passengers was overwhelmingly positive, and it made me feel like I was doing something special.”

CUSTOMER FEEDBACK

Female, 40'sFREE RIDE CUSTOMER

“I was so surprised when I found out the ride was free! The driver was great, really friendly, and the snacks were a nice bonus after a long day. It was such a cool experience, and I’ll definitely remember it the next time I think about ATB.”

Male, 30'sFREE RIDE CUSTOMER

“Catching a free ride after a long day at the Stampede was a lifesaver. It’s cool to see a bank doing something like this; it made me feel like they really care about the community. The whole thing just made my Stampede experience even better.”

Male, 40'sFREE RIDE CUSTOMER

“The car was super clean, and the driver was really friendly. I didn’t expect anything like this, so it was a great surprise. Definitely one of the highlights of my Stampede experience, and I’m telling everyone about it.”

Female with kid, 40'sFREE RIDE CUSTOMER

“I had no idea ATB was offering free rides until I got one. It was such a nice surprise, and the driver was awesome. It made getting around the Stampede so much easier.”

Female, 50'sFREE RIDE CUSTOMER

“This free ride was the perfect end to my day at the Stampede. The driver was super friendly, and the whole experience just made me appreciate ATB even more.”

LIKE WHAT YOU SEE? LET'S TALK.

FOSTERING COMMUNITY AND SUPPORTING ALBERTANS DURING THE CALGARY STAMPEDE

IMPACT

VEHICLES IN ACTION

DRIVER FEEDBACK

CUSTOMER FEEDBACK

READY TO LAUNCH YOUR CAMPAIGN?