Smitty’s, a beloved Canadian restaurant chain, sought to boost awareness and drive attendance for its “All You Can Eat Fish & Chips” (AYCE) event across the country. By partnering with Wrapped Media, Smitty’s aimed to create a high-impact, nationwide campaign that reached diverse markets and encouraged customers to enjoy this limited-time offer.

• Increase awareness of the AYCE Fish & Chips event in major cities across Canada.
• Drive in-store attendance and engagement with the AYCE promotion.
• Build memorable brand recall and reinforce Smitty’s position as a go-to dining option for Canadians.

Wrapped Media deployed a fleet of 52 branded vehicles, strategically targeting high-traffic areas across multiple cities in Canada. This mobile approach enabled Smitty’s to achieve extensive reach, consistent exposure, and direct engagement with residents across the nation.

• Wide Reach Across Canadian Markets: With 52 vehicles circulating in key urban centers, Wrapped Media ensured Smitty’s AYCE Fish & Chips promotion reached Canadians coast-to-coast, creating visibility in both large cities and smaller markets.
• High-Impact Impressions: The campaign surpassed initial goals by delivering 126% of projected impressions and kilometres driven.
• Increased Attendance and Awareness: Branded vehicles became a significant driver for in-store visits; consumers who saw a wrapped vehicle were 9x more likely to attend the AYCE event than those who didn’t see the advertisement.
• Strong Brand Recall: Through an aided recall survey, 17.6% of consumers remembered seeing Smitty’s wrapped vehicles, with 10.6% attending the AYCE event after exposure to the campaign.

• Exceeded Campaign Goals: The campaign over-delivered on its initial targets, reaching 126% of planned impressions and kilometers driven.
• High Consumer Engagement: Survey data revealed that consumers who saw the wrapped vehicles were 9x more likely to attend the AYCE event, showcasing the effectiveness of Wrapped Media’s vehicle campaigns for driving action.
• Enhanced Brand Recall and Attendance: Aided brand recall stood at 17.6%, with 10.6% of survey respondents who remembered the ad going on to attend the AYCE Fish & Chips event during the campaign period.

This Smitty’s campaign demonstrates the power of Wrapped Media’s nationwide approach, using high-frequency, vehicle-based advertising to amplify brand visibility and directly drive customer engagement. By exceeding impression targets and converting ad exposure into real visits, the campaign successfully brought Canadians into Smitty’s locations to enjoy the AYCE Fish & Chips event.