Our Work | Spruce Meadows

PROJECT

Brand awareness campaign for Spruce Meadows in Calgary, AB promoting summer events.

WHAT WE DID

Vehicle Wrap Advertising, SWARM, In-Vehicle Experience, Postcard Hand-Outs

CAMPAIGN SPECS

Number of Vehicles: 20

Number of Markets: 1

TIMELINE

Launch: 5/1/24

End: 7/1/24

SPRUCE MEADOWS

SPRUCE MEADOWS TAKES OVER CALGARY, AB WITH RIDESHARE VEHICLES ADORNING SHOW JUMPING WRAPS

CHALLENGE

Spruce Meadows aimed to overcome the challenge of increasing awareness and attendance for their various events during June and July by seeking an exciting, new alternative to traditional out-of-home advertising.

SOLUTION

To tackle Spruce Meadows’ challenge, we deployed 20 branded cars throughout May and June, promoting their events at key Calgary locations. These cars SWARMed iconic events (including Lilac Festival, Sled Island, Surge 2 the Dome, and more), catching the eye of passersby and generating buzz. Additionally, we included personalized in-vehicle experiences inside rideshare vehicles, making the promotions more engaging and memorable. This fresh approach to advertising allowed us to reach people directly and engage them in a way that traditional ads couldn’t, making it a perfect fit for their needs.

CAMPAIGN HEATMAP

THE STORY BEHIND THE NUMBERS

DRIVER FEEDBACK

Jasmeet K.WRAPPED CAMPAIGN DRIVER

“Driving for Spruce Meadows was a real highlight. People kept noticing the car and asking about the events. It felt good to be part of something that was getting so much attention.”

Lauren M.WRAPPED CAMPAIGN DRIVER

“The Spruce Meadows campaign was really fun to be part of. Every time I drove by a big event, people would stop and look at the car. You could tell it was making a difference.”

Carlos R.WRAPPED CAMPAIGN DRIVER

“This was probably one of the most enjoyable campaigns I’ve driven for. The car wraps stood out, and I could see people talking about it as I drove by. It was great to see that kind of reaction.”

Aisha T.WRAPPED CAMPAIGN DRIVER

“I really liked driving for Spruce Meadows. The wraps definitely caught people’s eyes, and I had a lot of folks coming up to me asking about the events. You could tell they were curious and excited.”

David L.WRAPPED CAMPAIGN DRIVER

“Driving around with the Spruce Meadows branding made my shifts interesting. People noticed the car right away and wanted to know more about what was happening. It felt like we were really building some buzz.”

LIKE WHAT YOU SEE? LET'S TALK.

SPRUCE MEADOWS TAKES OVER CALGARY, AB WITH RIDESHARE VEHICLES ADORNING SHOW JUMPING WRAPS

IMPACT

VEHICLES IN ACTION

CAMPAIGN HEATMAP

DRIVER FEEDBACK

READY TO LAUNCH YOUR CAMPAIGN?