CHALLENGE

Wendy's Canada was looking for an out-of-home advertising that checked the following boxes:

• Availability across 14 distinct markets in Atlantic Canada.
• Equitable for all franchisees.
• High-impact, street-level, and impossible to miss.

SOLUTION

The Wrapped Media team executed a strategic deployment of 20 branded rideshare, food delivery, and grocery delivery vehicles on behalf of Wendy's Canada to promote their limited-time offer: Chicken Strips & French Toast Sticks.

Our vehicles commanded attention in local markets, both large and small, covering an impressive 74,226 kilometers over the campaign's duration.

At the campaign's outset, our drivers strategically showcased the advertisements around local Wendy's restaurants, providing franchisees with a firsthand view of the compelling promotion. Additionally, during rideshare trips and food delivery orders, our drivers distributed promotional coupons to highlight Wendy's enticing new product offering.

CAMPAIGN SPECS

• Total Duration: 4-weeks
• Total Markets: 14
• Number of Vehicles: 20