CHALLENGE

Wendy's Canada was looking for an out-of-home advertising that checked the following boxes:

• Availability across 104 distinct markets in English-speaking Canada.
• Equitable for all franchisees.
• High-impact, street-level, and impossible to miss.
• Inclusive of a scent element to play on the nostalgic smell of Cinnamon buns.

SOLUTION

The Wrapped Media team executed a strategic deployment of 150 branded rideshare, food delivery, and grocery delivery vehicles on behalf of Wendy's Canada to promote their new product: Cinnabon Pull-Apart.

Our vehicles commanded attention in local markets, both large and small, covering an impressive 400,213 kilometers over the campaign's duration.

At the campaign's outset, our drivers strategically showcased the advertisements around local Wendy's restaurants, providing franchisees with a firsthand view of the compelling promotion.

Additionally, during rideshare trips and food delivery orders, our drivers distributed promotional coupons to highlight Wendy's enticing new product offering.

Finally, rideshare vehicles were outfitted with scent diffusers that made the interior of vehicles smell like a cinnamon bun.