CHALLENGE

The Dark Match team wanted to make a memorable impact at the Fantasia Film Festival in Montreal for the movie’s premiere. Their goal was to not only generate buzz but also provide a VIP experience for the cast while reinforcing the film’s brand presence during the festival. They needed a solution that was both highly visible and closely connected to the event, allowing them to stand out amidst the festival’s hustle and bustle.

SOLUTION

To amplify Dark Match’s presence, Wrapped Media deployed a fleet of sleek, branded vehicles to serve as luxury shuttles for the actors, driving them between the hotel and the premiere. The eye-catching vehicles doubled as mobile billboards, promoting the film around Montreal. When the cars weren’t shuttling VIPs, they SWARMed key festival locations to maximize visibility and build excitement. The activation captured attention from festival-goers and passersby, creating a seamless blend of luxury, functionality, and brand awareness. The high-end, branded vehicles ensured Dark Match was front and center during one of the festival’s biggest nights.