CHALLENGE

Baskin Robbins was seeking innovative channels to promote their new product, "The Ultimate Take Home Sundae".  

SOLUTION

Wrapped deployed a fleet of branded rideshare and food delivery vehicles across Toronto and the GTA. These vehicles sported bright pink exterior wraps while the interior of the vehicles was decorated with an experience.

These vehicles paraded around Toronto and the GTA, garnering millions of impressions and thousands of extremely unique in-vehicle engagements.