Nordik Spa-Nature, Canada’s largest spa, sought a high-impact out-of-home (OOH) advertising campaign to drive awareness and attract visitors to their Ottawa location. By leveraging Wrapped Media’s innovative vehicle-based solutions, the campaign immersed consumers in the brand experience while ensuring visibility in key high-traffic areas.

• Increase brand awareness and drive spa bookings by reaching Ottawa residents and visitors.
• Engage target consumers in an immersive and memorable way beyond traditional advertising.
• Align with high-value events to connect with key demographics in premium, experience-driven settings.

• Fleet of 10 Fully Wrapped Gig Vehicles: Branded vehicles circulated Ottawa from July to October, creating continuous presence in high-traffic areas.
• Strategic SWARM Activations: Vehicles SWARMed local aviation events, capitalizing on an audience that values unique experiences and premium leisure activities.
• Immersive In-Vehicle Branding:
  
  • Tablets played engaging Nordik Spa-Nature content to rideshare passengers.
  • Static in-vehicle cards provided additional brand messaging.
  • Takeaway bags gave passengers a tangible brand touchpoint, extending engagement beyond the ride.

• 152% to campaign goal on both impressions and kilometers driven, significantly exceeding expectations.
• Massive citywide exposure, ensuring Nordik Spa-Nature was top of mind for relaxation seekers.
• Outstanding consumer feedback – passengers loved the branded experience, reinforcing the spa’s premium and relaxing positioning.