Strongbow Cider, a leading cider brand, partnered with Wrapped Media to drive awareness for their flagship cider product during the fall season. Focused on sustainability and impact, the campaign utilized exclusively electric and hybrid vehicles to align with Strongbow’s environmentally conscious values. The campaign ran across four major Canadian markets: Vancouver, Edmonton, Calgary, and Toronto.

• Increase brand visibility during the fall, a key time for cider consumption.
• Deliver sustainable advertising by utilizing eco-friendly vehicles.
• Amplify brand presence at high-profile events to create memorable consumer interactions.

Wrapped Media deployed a fleet of branded electric and hybrid vehicles to deliver Strongbow’s messaging while reducing the campaign’s environmental footprint.

• Sustainable Nationwide Reach: Electric and hybrid vehicles provided impactful daily exposure across Vancouver, Edmonton, Calgary, and Toronto, reaching urban audiences in a sustainable way.
• Strategic Event SWARMs: Vehicles SWARMed key events, including Nuit Blanche in Toronto, the Edmonton Oilers Home Opener, and the Vancouver Canucks Home Opener, ensuring Strongbow was prominently featured during peak moments.
• Extensive Coverage: With vehicles operating full-time, the campaign maximized impressions in high-density areas and high-traffic routes across all markets.

• Exceeded Campaign Goals: The campaign achieved 132% of the targeted goal, surpassing expectations in reach and engagement.
• Impressive Exposure: Vehicles covered 79,371 kilometers, generating 5,762,334 impressions across all markets.
• Event-Centric Success: SWARM activations at high-profile events connected Strongbow with thousands of attendees, creating meaningful brand interactions during key fall moments.
• Sustainability in Action: By utilizing electric and hybrid vehicles, the campaign emphasized Strongbow’s commitment to eco-friendly practices, resonating with consumers who value sustainability.