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Case Study Section - Headline Images-1

SUPER ASIA FOODS TARGETS SOUTH ASIAN CONSUMERS ACROSS CANADA

 

 

  • CHALLENGE
  • SOLUTION

CHALLENGE

Super Asia Foods was looking for a targeted OOH solution that not only built brand awareness but also created a high impact among South Asia consumers. 

SOLUTION

Wrapped Media deployed a fleet of gig economy driver vehicles across NE Calgary and Brampton. These vehicles executed daily gig work and also SWARMed key events, such as Eid and the Bollywood Monster Mashup.

8.3 SWARM HOURS
15,133 KILOMETERS DRIVEN
1,134,975 IMPRESSIONS

VEHICLES IN ACTION

Super Asia foods branded vehicle
Super Asia foods branded vehicle
Super Asia foods branded vehicle
Super Asia foods branded vehicle
Super Asia foods branded vehicle
Super Asia foods branded vehicle
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THE STORY BEHIND THE NUMBERS

QUALITATIVE FEEDBACK

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Julie C. Wrapped Driver

"A lot of people are starting to watch, people come up and question what the company is and I explain it."

Wrapped_Logo_W
Pascale A.Wrapped Driver

"Numerous people have commented: "Wow," and on Eid a family commented Happy Eid Mubarak."

Wrapped_Logo_W
Jasdeep S.Wrapped Driver

"People look a lot. They come up to me and start asking why I have the advertisement on my vehicle and they ask about the store."

CALGARY HEATMAP

Super Asia Foods Driver Heatmap
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