Our Work | Walmart

PROJECT

Back to School awareness for Walmart across major Canadian markets.

WHAT WE DID

Vehicle Wrap Advertising, SWARM, In-Vehicle Experience (tablets)

CAMPAIGN SPECS

Number of Vehicles: 24

Number of Markets: 6

TIMELINE

Launch: 7/25/24

End: 8/25/24

WALMART

BACK-TO-SCHOOL SUCCESS: HOW WALMART REACHED CANADIAN FAMILIES WITH HIGH-IMPACT URBAN CAMPAIGNS

OVERVIEW

Walmart, a global leader in retail, sought to capture the attention of families and students during the busy back-to-school season. The campaign focused on driving brand visibility and promoting Walmart’s back-to-school product range in six major Canadian cities: Vancouver, Calgary, Edmonton, Montreal, Ottawa, and Toronto.

CAMPAIGN OBJECTIVES

Maximize brand recall and engagement for back-to-school shoppers.
Reach families, teens, and young adults in urban centers during peak shopping times.
Drive traffic to Walmart locations and online channels by creating frequent, high-impact brand touchpoints.

THE STORY BEHIND THE NUMBERS

DRIVER FEEDBACK

Raj K.WRAPPED CAMPAIGN DRIVER

“My passengers were really intrigued with the tablet - they liked and appreciated how they could read news and browse while riding. It seemed to capture their attention”

Sam M.WRAPPED CAMPAIGN DRIVER

“The SWARM was awesome, there were so many people, especially young people, on Whyte Ave”

Dan R.WRAPPED CAMPAIGN DRIVER

“It’s super cool because everyone is looking at your vehicle, I’m pretty sure people in Edmonton have never seen something like this. It’s kinda cool being the center of attention”

LIKE WHAT YOU SEE? LET'S TALK.

BACK-TO-SCHOOL SUCCESS: HOW WALMART REACHED CANADIAN FAMILIES WITH HIGH-IMPACT URBAN CAMPAIGNS

IMPACT

VEHICLES IN ACTION

DRIVER FEEDBACK

READY TO LAUNCH YOUR CAMPAIGN?